ALAT by Wema, the first fully digital bank in Africa, is marking its 6th anniversary with the launch of "Sounds of ALAT." This creative workshop and boot camp is designed to support young creatives in the Nigerian entertainment industry. The event will take place from May 1st to May 5th, 2023 at the Purple Academy, Wema Bank, and will equip participants with industry knowledge and offer a chance to win up to five million naira for creating the next ALAT jingle.
Sounds of ALAT is a co-creation campaign bringing together celebrities, judges, and facilitators from various sectors of the entertainment industry, including recording artists, sound mixers, A&R talent managers, producers, scriptwriters, and enthusiasts. The workshop is part of ALAT's anniversary activities aimed at giving back to society by supporting upcoming artists and young creatives in the entertainment industry.
To participate, interested individuals need to download ALAT from iOS or Play Store, upload a one-minute video of their Sounds of ALAT demo on Instagram, tag @Alat_ng, and use the hashtags #SoundsofALATEntries and #ALATat6. Out of the entries received, 50 participants will be selected for the boot camp, and the top 10 will receive training from experienced judges who are celebrities in the creative industry.
The top three participants will present their jingle material for a cash prize of 3 million Naira for the winner, 2 million Naira for the first runner-up, and 1 million Naira for the second runner-up. There will also be various consolation prizes and branded merchandise.
Mabel Adeteye, the Head of Brand and Marketing Communications, expressed excitement about supporting young creatives in the entertainment industry through Sounds of ALAT. Interested individuals can visit www.alat.ng/soundsofalat or follow @alat.ng on all social media channels for more information.
